Stand by Me rescue children in crisis. It’s vitally important that their website works hard for them.
Stand by Me was founded in 1995 by a school teacher to meet the needs of 60 kids in a Lebanese orphanage. The organisation now has over 3000 children in its care, bringing safe family homes, education and hope to kids in 7 countries — from Burma to Colombia.
We’re in awe of their work. In just over 20 years, they’ve built an extraordinary organisation that’s focused and deeply committed to their mission, and to the kids in their care.
Child sponsorships are the lifeblood of the organisation. In 2011, Stand by Me asked us to help manage an important organisational transition — they were renaming and rebranding, it was incredibly important that their sponsors came with them on this journey.
We worked with them to design and build a refreshed website, based on the principles that had always been important to them and their supporters. We looked carefully at what it meant to be a Stand by Me sponsor, and the different ways of supporting their work across the world.
It more than doubled online sponsorships.
“The team at Atto Partners care about Stand by Me, and our kids across the world. They treat each project like it matters deeply, because it does — in the lives of the children our organisation exists to serve.”
Ahmad Ayoubi, Director Of Operations, Stand By Me
Since then, we’ve worked with Stand by Me on campaigns, fundraising strategy, digital strategy, content development and continuous improvement to their e-commerce system and sponsorship management.
Each project is different, but each is based on the same core principles — honouring relationships with their supporters, treating their work the the importance it deserves, and putting the lives of their children first in how we deal with project aims, measures and budgets. Together, we create work that responds to the needs of the organisation.
We recently worked with Stand by Me on a responsive redesign of their website. In 5 years, they’d learned a lot about what made their charity unique — their truly child-centred approach to care. We worked together to refocus their offering, expand on their design system, and and update their messaging to communicate the heart and soul of their organisation.
We also redesigned their sponsorship workflow, and built a new e-commerce back end, making it much easier to set up standing orders, card payments and gift aid on the site.
And, so far, it’s working. Sponsorships are up 340% against our baseline.
Stand by Me have great staff and volunteers. They have great tools and systems, and committed supporters. They’ve achieved so much, but it feels like we’re only getting started.
Branding, E-Commerce, Website Design And Development, Copywriting, Packaging Design, Strategy
Web App Development, System Design,
Branding, Marketing, Website Design & Build
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