This is a story of an overnight success that took 6 years of hard work.
sugru is the brainchild of Jane ní Dhulchaointigh, an Irish inventor based in London. We began working with Jane in 2005 and have been part of her team as the company has grown from one person with a great idea, to an amazing team of product developers, scientists and production specialists.
sugru is a completely new type of wonder material – a hand-mouldable self-adhesive rubber that cures at room temperature. Once cured, it’s heat-proof, water proof, lots-of-other-things-proof and feels great.
After years of blood, sweat and technical development, we all knew that this was something special. Jane had invented a creative, game-changing material that enables its users to modify, adapt and make their stuff better for them.
It was a material with a mission, and when creative people got their hands on it, they used sugru to do extraordinary things.