The Twitter-based Word-of-the-day competition, born and bred on a Friday afternoon at Atto Partners HQ.


We had a bit of an idea

We’re not going to lie to you. We love Twitter.

Oh, and we like words too.

And games. We love games.

So, one day, we put them all together and built Artwiculate — The Twitter-based Word of the Day competition that helps clever people look clever and helps the rest of us learn new words.


How it works

It’s incredibly simple to play – use today’s word in a tweet, then Artwiculate finds all of the tweets and allows people to vote on the best uses of today’s word. The tweet with the most points on any day is entered into the illustrious Hall of Fwame (groan).

We created Artwiculate as an experiment in creating a worthwhile Twitter game (a simple literacy learning game) and cultivating a passionate user base using our favourite microblogging platform.


A life of its own

Artwiculate now has more than 6,000 players. Whole new micro - communities have spontaneously developed around the game (notably “the Artwiculati”).

Some committed players have even developed their own Artwiculate blogs, forums, podcasts and web apps.

In December 2010, we had our first Artwiculate engagement. Ultracutebot from Northern California and Coinopratdchris from Pennsylvania met through Artwiculate and will be married soon.

Gary Morgan

“As far as twitter games go, this one is notable for its more edifying and instructional flavor. It makes good use of one of the core pillars of Twitter — language — and creates a fun and engaging ecosystem around it for wordsmiths.” Barb Dybwad, Mashable