Channel 4 are a UK institution — a commercial channel with a public remit and an attitude that sets them apart from other mainstream TV channels.
With core values of Do it first, Make Trouble and Inspire Change, their take on “thought for the day” was always going to be, well, interesting.
4thought.tv is a Moral and Ethical Opinions TV show, broadcast after the Channel 4 news every night. It shows 90-second films featuring everyone from right-wing activists to Sinead O'Connor.
Atto Partners were commissioned to design and build its online home.