The theoretical user pays attention to everything you do. They love your company. They love your brand. They can't get enough brand engagement. Boy do they love engagement. They visit your website every now and again, just to see if there's anything new. They love it when there's something new. You know, fresh. They would probably buy your product if the buy button was labelled a bit differently.
They are quite the catch, but you needn't worry. You get them for free. Just by invoking them in a meeting. When you say "people love this stuff", that's them. They're the people you're talking about. Easy.
There's only one catch with the theoretical user: they only exist in theory.
The actual person you're trying to reach is busy. They're smart. In fact, they're as smart as you. They can cut through nonsense like you wouldn't believe. If you're not paying attention, they know. If you're cutting corners, they know. If you're spending all of your energy trying to trick them, they'll go somewhere else. Over time, you can gain their trust, their attention, and maybe even their loyalty. Like anything valuable, you're going to have to earn it.
But there is hope. Treat the actual person like an actual person and you might just have a chance. Keep doing this over and over again and you'll build a business that's worth caring about.